The arrow between the E and X represents the company’s dedication to accuracy and speed. Today, FedEx is one of the best known American brands, and its corporate brand logo is referenced by designers around the world for its incredible use of bold colour and negative space. However, in 1994, the new logo was created to give the brand a more “modern” feel. The symbol was supposed to be patriotic, and symbolic of the US government, and it helped FedEx to achieve some of the success it holds today. The FedEx logoīack in 1971, the logo for FedEx was the company’s full name “Federal Express”, written in blue and red font. Over the years, the colours and shading in the Apple logo have changed, but the distinctive symbol remains the same. The 1977 rendition featured the “bite” in the fruit, and it was intended to appeal to younger people (while distinguishing the graphic from the similar shape of a cherry). In 1977, Rob Janoff created a simplified version of the Apple logo from a rainbow-striped apple illustration.
The logo included a quote from Wordsworth, which though inspirational, made it pretty bulky for all intents and purposes. The iconic Apple design began with co-founder Ronald Wayne, who drew a picture based on the historic day when Isaac Newton discovered gravity. Let’s start with one of the most famous brand logos in history. It was a tough job, but we managed to pull together 30 of our favourite corporate brand logos from around the world, to give you an insight into some of the most memorable brand marks. While some brands come and go, truly incredible logos stay in the hearts and minds of their viewers for decades. Throughout an organisation’s history, a logo can signify countless things, from your distinct values and vision to the innovation your brand invests in. In this crowded world of competing companies, your logo can be the element that captures the eye of your intended audience, inspires loyalty, and ensures that you continue to generate sales, no matter how saturated your niche might become. Your logo is your visual identity, simplified and refined into a simple, yet effective icon. A logo is more than just something you use to spruce up your website, brand communications and marketing campaigns.
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